2025 Schedule

Tuesday 11 February
11:00 – 15:00 Exhibitor Move-In
Falcon Ballroom
13: 00 – 14:30 Registration Open – sponsored by PictureWorks
Falcon Ballroom
16:00 – 21:30 Desert Safari Tour – sponsored by Emirates
Departures from Great Ballroom & Falcon Ballroom parking area.

Wednesday 12 February
08:00 – 18:00 Registration Open – sponsored by PictureWorks
Falcon Ballroom

09:00 – 09:20 Appointment
09:20 – 09:40 Appointment
09:40 – 10:00 Appointment
10:00 – 10:20 Appointment
10:20 – 10:40 Break – sponsored by Shemaroo Contentino

10:40 – 11:00 Airline Override Appointment Slot
11:00 – 11:20 Appointment
11:20 – 11:40 Appointment
11:40 – 12:00 Appointment
12:00 – 12:20 Appointment
12:20 – 12:40 Airline Executive Thought Leadership Session
Falcon Ballroom

Join Nisha Thakkar, Senior Manager, Inflight Entertainment at United Airlines, and APEX GCEO Dr. Joe Leader for a dynamic fireside chat on the future of customized in-flight advertising and passenger engagement innovation.

United’s latest advancements—such as personalized advertisements on seatback screens and the introduction of the “Control Tower” view for real-time aircraft positioning—demonstrate how airlines can enhance the passenger experience while unlocking new revenue streams.

This discussion will explore how data-driven content strategies and interactive IFE features can serve as a model for other airlines looking to optimize engagement, drive ancillary revenue, and create a more seamless, immersive in-flight experience.

12:40 – 13:40 Lunch – sponsored by West Entertainment
Bebemos – Le Meridien

13:40 – 14:00 Appointment
14:00 – 14:20 Appointment
14:20 – 14:40 Appointment
14:40 – 15:00 Appointment
15:00 – 15:20 Break – sponsored by Skyline

15:20 – 15:40 Airline Override Appointment Slot
15:40 – 16:00 Appointment
16:00 – 16:20 Appointment
16:20 – 16:40 Appointment
16:40 – 17:00 Appointment
17:00 – 17:20 Airline Override Appointment Slot
17:20 – 17:40 Airline Override Appointment Slot
18:30 – 21:00 Networking Event, Awards Ceremony, & IFE Quiz – sponsored by Emirates (headline partner), Spafax (headline partner), BBC Studios, and West Entertainment
Méridien Village Terrace (MVT)

Thursday 13 February
08:20 – 15:00 Registration Open – sponsored by PictureWorks
Falcon Ballroom

09:00 – 09:20 Appointment
09:20 – 09:40 Appointment
09:40 – 10:00 Appointment
10:00 – 10:20 Appointment
10:20 – 10:40 Break – sponsored by West Entertainment

10:40 – 11:00 Airline Override Appointment Slot
11:00 – 11:20 Appointment
11:20 – 11:40 Appointment
11:40 – 12:00 Appointment
12:00 – 12:20 Appointment
12:20 – 12:40 Airline Executive Thought Leadership Session
Falcon Ballroom

Join APEX CEO Dr. Joe Leader and Delta Air Lines Managing Director of In-Flight Entertainment & Connectivity, Sarah Downs, for an engaging fireside chat on the future of in-flight entertainment and connectivity.

This discussion will explore how AI-driven personalization, evolving content curation strategies, and strategic partnerships—including Delta’s groundbreaking collaboration with YouTube—are reshaping passenger engagement.

12:40 – 13:40 Lunch – sponsored by Touch
Bebemos – Le Meridien

13:40 – 14:00 Appointment
14:00 – 14:20 Appointment
14:20 – 14:40 Appointment
14:40 – 15:00 Appointment
15:00 – 15:20 Break – sponsored by Libelula

15:20 – 15:40 Airline Override Appointment Slot
15:40 – 16:00 Appointment
16:00 – 16:20 Appointment
16:20 – 16:40 Appointment
16:40 – 17:00 Appointment
17:00 – 17:20 Airline Override Appointment Slot
17:20 – 17:40 Airline Override Appointment Slot
17:45 – 18:45 Airline Happy Hour* Sponsored by DIRECTV
Bebemos – Le Meridien

Schedule subject to change.
*For airline members only.